The Buddha is never too sure how to feel about too much publicity for any one fly fishing location. Anyone who has experienced elbow to elbow conditions on _______ (insert you favorite crowded stream/river here) knows this sentiment. However, the fly fishing industry needs folks who travel, buy licenses, support fly shops, and care about our sport and natural resources. Maybe a little publicity is not such a bad thing. Enjoyed this NY Times article on the Western North Carolina Fly Fishing Trail - The pledge is a nice touch.