UW Extension Program is Using Songs to Raise Awareness of Invasive Species

The Trout Buddha finds himself smack in the middle of the target demographic for a new program from the UW Extension (University of Wisconsin - Madison).  The program is using songs to raise awareness of invasive species.  The target audience are 35-55 year old fishermen. Fishermen are most likely to move between bodies of water and increase the risk of transferring aquatic invasive species. The program also targets the middle aged crowed by using classic rock, folk, and country music.

The UW-Extension web-site for the program is a wealth of information and user friendly. Environmental Communications Specialist Assistant Professor Bret Shaw from the Department of Life Sciences Communication worked with singer/songwriters to produce the songs.  

Very cool.  Send this one to your friends. A great program right here in our own backyard.

Tight lines,

Trout Buddha

Learn more about invasive species and how you can stop them at  http://www.protectyourwaters.net/